Tribeca Festival 2021
Brand Guidelines & Collateral | Pentagram ✥
“Pentagram has developed new branding for the 2021 Tribeca Festival that celebrates the vibrancy of the city, signals it is ready to reopen after the pandemic lockdown, and welcomes New Yorkers back to the party. The graphics are joyful and exuberant, and hint that the Festival is more than film—reflected by the change in the name. The project also includes a reworking of the Tribeca Festival logo for the 20th anniversary.”
Read more at Pentagram
Read more on PRINT’s 2022 Type Report
Read more on PRINT
Reviewed on Brand New
Once the pieces of the new identity were established, I was brought on to help the team create a system to build out the myriad of touch points required for the expanded festival. The primary output, outside of some collateral pieces and swag, was a comprehensive brand guideline detailing how any designer should create assets for the 2021 Tribeca Festival.
Brand System Design, Brand Guidelines, Collateral
Emily Oberman, Partner
Laura Berglund, Associate Partner
John Boran, Jr.
Tribeca large physical type
Tribeca Festival 2021 brand and collateral sample
Copyright © 2022 John Boran Jr. All Rights Reserved.