Nimbus

what – A CBD vaporizer designed for the home

goals – Create a product and brand for an emerging subculture.

skills – industrial design | branding | naming | brand strategy | form exploration | behavior design | CMF design

team – Phương Anh Nguyen, Kevin Cook, Runshi Wei, and John Boran Jr.

Read more on Products of Design’s blog Here


Counter to the cigarette form factor present in most of the vape market, Nimbus speaks the same formal language as a beautiful houseware product. By recontextualizing the wellness benefits of CBD in a form that was purposefully not portable, we created a new ritual and behavior for winding down.

09–10/2018

 

Branding

nimbus-mark.jpg

Final Nimbus custom script mark and colors

 

Blended Materials

 

Synthetics

 

Naturals

 

Color CMF

Color

 
Script variations

Script variations

 
Unused connected and flexed script versions

Connected and flexed script versions