what – 5 cohesive marks for a senior living group
goals – Create a system of branding that represents the locality of the community and can be extended as new communities are built.
skills – Branding | Color
The Legacy is the premier senior living group with nine communities across the United States. As part of their expansion strategy, the company wanted a unifying mark that could have subtle differences depending on the locale of the community. Each of the botanicals chosen not only had to be familiar to residents but one that grew locally in each of the diverse regions The Legacy is in. This allows the specific regional plant to be cultivated in each of the properties’ gardens to extend the brand beyond visual design.
Full Brand - Botanical marks for each of the five communities I branded.
Brand book excerpt - Legacy at South Plains.
Business cards - Letterpressed cards for South Plains Directors.